Building Customer Loyalty

Building Customer Loyalty

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A good customer loyalty program can produce significant profits in recurring revenue for your business by enhancing the return on your marketing and sales budget.

Here are five ways to improve your customer loyalty program:

Making customer service a priority

Efficient customer relationship management means organizing your business to focus on the needs of customers.

Make sure customer-facing representatives have all the data they require to efficiently serve your customers. Empower them to act individually, wherever possible.

Draw up plans for managing customer contact. Have standards for speed and courtesy when answering phone calls.

Reply to customer contact quickly and efficiently. This will prove that their feedback is appreciated and acted upon.

Encouraging customer feedback

Ask new clients why they chose you over the competition, and ask existing clients what you could do better.

Set up a customer hotline, and make sure the number is visible on every piece of information you send out.

Get feedback online by promoting clients to engage in social media. Include a contact form on your website. Encourage customers with a concern to contact you. You may then have an opportunity to correct an issue before it has escalated to a complaint.

Thank customers for their feedback, and let them know if you make changes as a result. Keep a record of customer feedback to help you identify common problem areas.

Customer communications

Regular communication with your customers keeps you fresh in their minds and lets you pass along important information.

Take the time to set up a database with customer information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.

Social media is another great way to communicate with your customers on an almost daily basis. Keep in mind that this works better if you limit how many of your communications are actually advertisements.

Customer loyalty schemes

Before starting a loyalty scheme, you need to assess your customers’ current level of satisfaction through techniques such as surveys, interviews, and monitoring customer comments.

Provide extra perks to your most trustworthy customers. By setting up a reward system for the most loyal, you not only promote them to stick around, but you also give encouragement for other customers to attempt to reach that status.

Customer relationship management

Plan your communications to keep customers informed. Make it easy for them to contact you. Encourage customer feedback.

Keep your agreements and exceed expectations. For example, promising delivery in 8 days, but delivering in 5.

Personalize all communications and the email addresses of customer-facing employees. If you use computerized telephone systems, give customers the option of speaking to an operator at any time.

It is important to remember that customer retention should be the main priority of the company. 

Is Your Business Strategic Plan On Track?

Is Your Business Strategic Plan On Track?

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Once you create a strategic plan it is highly important that you track the implementation of the plan. The progress of your strategy’s implementation must be checked on a fairly regular and scheduled basis to see if it is still on track. This is the only way to understand if you are moving in the right direction and if you are achieving your goals.

For a strategic plan to be actionable it needs to have certain metrics. Here are a few ways through which you can measure the success of your plan:

Using the Right Metrics

That action plan that supports your business strategy must include key metrics that can be used to track your progress. These metrics can be both milestones and quantifiable performance measures.

Milestones can vary according to the business. It can be simple tasks or major events that mark a definite change in the functioning of the business.

Choosing the right performance measures can be difficult but they are important when tracking the efforts of your company. Given below are a few tips on how to pick and implement these metrics:

Based on Objectives

Metrics can be related to finance, marketing, sales, operational efficiency, environmental impact etc. It is best to fully understand your objectives and then pick the needed metrics. These metrics must guild your employees into the actions that will ultimately help in achieving the organization’s goals.

Simplicity is Key

Do not overload your staff with too many performance metrics. Keep it within a limit of four per department. It is also important to provide appropriate training to your employees so that they can correctly monitor and collect data. Inadequate training can easily ruin the tracking process.

Latest data

It is important to use the latest data and information available and it should be promptly reported to the managers. This will act as a feedback system and also help in predicting any future troubles or changes.

Performance Dashboards

Performance dashboards are excellent tools that can be used for tracking.

Make sure that you periodically report progress to your team and stakeholders via a newsletter or a plan implementation report. Always present data and information by using visuals and points so that it can be easily grasped.

Conduct quarterly and annual review meetings to discuss the progress of the plan and clear any doubts. You can review the measures and ensure that it provides the needed information.

What Is Happiness?

What Is Happiness?

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Most of us believe that we do not need a formal meaning of happiness. We know when we feel it, and we often use the term to express a series of positive emotions, including joy, pride, contentment, and gratitude.

Happiness is not something you obtain, but rather it is something you inhabit.

What this means is that finding happiness is not achieved by fighting for it, but rather it is the product of a particular set of ongoing life events.

Here are three important things people should know about happiness:

Happiness Is Not The Same As Pleasure

When people seek happiness, they are seeking pleasure: great food, time for movies, a new car, gatherings with friends, losing weight, becoming famous, and so on.

But while pleasure is good, it is different from happiness. Pleasure is associated with happiness but does not create it.

People who direct their energy on materialistic and superficial pleasures end up more troubled, more emotionally weak and less happy in the long-run.

Finding Happiness Does Not Require Lowering One’s Expectations

The failure to meet our expectations is not the opposite of happiness, and we can argue that the capability to fail and still thank the experience is a fundamental building block for happiness.

So, raise your expectations. Elongate your process. Lie on your death bed with a to-do list a mile long and smile at the infinite opportunity granted to you. Create ridiculous standards for yourself and then savor the inevitable failure.

Happiness Is Not The Same As Positivity

Discarding negative emotions leads to more difficult and more prolonged negative emotions and emotional dysfunction.

Negative emotions are important and healthy for keeping stable baseline happiness in one’s life.

Now to tell about what drives happiness, we can say:

Happiness is the process of becoming your ideal self.

Happiness should not be a goal, it should be a Habit. 

The good thing is wherever we are born, whatever childhood we had, when we grow up we all have the opportunity to be in charge of our lives and be happy.

The happiest people on earth do not have the best of everything. They just make the best of everything.

You have the ability to control how you feel, and with practice, you can form life-long habits for a more satisfying and fulfilling life.

A happy life.

Social Selling – How Can You Jump On The Bandwagon?

Social Selling – How Can You Jump On The Bandwagon?

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Social media is everywhere. It looks as though we cannot watch a TV show or commercial, read a magazine or newspaper or visit a website without seeing a social media icon and hear “follow us on Facebook”. Yet, a lot of companies and individuals are still not engaging with others in social media.

Here are some reasons to jump on the social media bandwagon:

Be Seen

Social media boosts your exposure. All of the social media sites have advanced search functions that offer keyword-targeted searches. Businesses can easily be found based on their name, merchandise, services, and location. Since social media sites are web-based, they also link to the major search engines like Google, Bing, and Yahoo.

Nurture Relationships

People do business with others that they recognize and believe. The social media sites are perfect platforms to actively built, nurture and maintain relationships.

Engage in Conversations

Social media essentially is a section of online media where people are discussing, participating, sharing, networking and bookmarking online.

People can chat on every platform of social media by adding comments to blog posts or YouTube videos or engaging in a running dialog on a twitter or Facebook stream.

Share Information

One of the main functions of social media is to share information, whether it be a link to a great article, a review of a business model or recent news.

Listen

Social media is being used increasingly as a measure for public opinion through the use of the like and share buttons. This allows you to see what people like and understand the recent trends.

Find People

By using keywords in the search functions in all of the social media platforms, businesses can find prospects, customers, partners, employees, and vendors. Recruiters can find candidates. Job seekers can find hiring managers and others in their targeted profession and companies. There are discussion boards and groups for finding others with similar interests. 

Find Info & Learn

You can learn just about anything and everything on social media. For example, you can learn “how to play the guitar” on YouTube, how to build a marketing company from a blog.

Customer Service

Customer services can be carried out by using Facebook and Twitter accounts.

Customer complaints posted on social media usually get a faster response and hence customers prefer to use it.

Sell a Product

Businesses are using all of the social platforms to sell their merchandise by advertising exclusive deals in their status updates on Facebook or Twitter.

Thus, the use of social media in sales allows salesmen to please their customers rather than disrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.

Selecting the Right Candidate – Do College Degrees Matter?

Selecting the Right Candidate – Do College Degrees Matter?

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We are often asked to go to school and to focus on our studies. With a degree we can get a job and only then can we prosper in life. This age-old wisdom has rung throughout the years, but how much merit does it have now? Does success at college or university guarantee a great edge in the workforce after graduation? Should you consider the college degree when selecting a candidate?

Here are 4 reasons why a college degree should not matter when selecting a candidate-

The degree is a requirement for the competitive workforce; the topic is trivial.

It used to be relevant and unique for someone to have a degree, and now it just stands as a requirement in the workforce. While your job will most likely require a degree, it probably will not matter what field it is in. According to current research, 62% of recent college grads are working in jobs that require a degree, yet only 27% of college grads are working in a job that even relates to their major.

The real world does not care about your degree as much as your work ethic and character.

Their experience, be it on the job or off the job, is what should be noticed.

Candidates with interesting internships, candidates who have been involved in student organizations and volunteer should be noticed. The involvement shows what they are passionate about. These lines on their resume are so much more powerful than their major because they tell us that the candidate is motivated, passionate, and dedicated.

Think soft skills, not major topics.

The candidate should be capable to learn quickly, fit into the workplace environment, and be responsive to the task at hand. For these reasons, 93% of employers believe that critical thinking, communication, and problem-solving skills are more valuable than a job candidate’s undergraduate field of study. Furthermore, 95% of employers are looking for candidates whose abilities translate into innovation, as many of the jobs being filled today come with challenges that are more complicated than in the past.

Are they aligned with their purpose?

Purpose gives you unique energy. If they have major in a field they are interested in, they will give it the energy, attention, and passion that convert into success.

It has been proven that a happy brain is engaged, motivated, and productive. In other words, our happiness drives our success.

We have all observed the genius intern with the perfect resume who couldn’t make it to the office on time. The one who spoke six languages but teamwork was not one of them. The intern from the never-heard-of-it college who hustled harder than anyone else on the team and flew up the ladder with a blink.

Hence, a degree does not necessarily mean the candidate will be good. Likewise not having a degree does not mean the candidate will not be good.