Are Multiple Choices Always Good?

Are Multiple Choices Always Good?

It is often believed that more choices are better. Businesses believe in offering a variety of products ranging in colour and models in the hope that it will attract customers. It is easy to believe that more options and freedom of choice make customers happy but this is far from the truth.

Choices Are Overwhelming

When you give people a multitude of options they become overwhelmed. If at all they do make a choice, they often contemplate about what they had to “sacrifice” or not choose when they made their decision. They wonder if a different decision would have made them happier. This leads to unhappiness and never being fully happy with their final choice.

This applies to buyers as well. When you offer more choices to a buyer, chances are higher that he will not buy anything. Too many options lead to anxiety and inevitably, inaction.

Making a decision is a mentally stressful and emotionally taxing process. Considering the varying factors, while making a choice, makes the entire process even more difficult. That’s why buyers find it easier to say a no than saying yes to any one of the options.

Choosing Should Be Easy

Make the entire buying process simple by cutting down your offers. Give your buyers single choice. It should be whether they should buy something or not. In every scenario you must ensure that the decision to purchase is made simple, easy and quick.

Eradicate and remove all unnecessary factors that might prolong or distress the customer. It most cases, it the vast number of options that scare away potential customers.

Simple Yes Or No

Simplicity of choices must be seen even in your marketing and sales messages. Let people make a simple choice within a limited time period.

This does not mean that you offer a single product every time. Consider your target audience and their budget and income. The idea is to provide three different levels of service to accommodate people with varying budgets and needs. This is also called “Olympic Factor Pricing.”

This is especially important when you are selling high end or costly items. It need not be taken into consideration with cheaper products because more products only complicate the process and the complication is not worth the end result.

Simplification Is Key

Reducing your options can also be applied in your marketing strategies. When you want people to share your content online, provide them with lesser options. Choose one or two of the best platforms that appeal to your audience and do not clutter your site with other icons and options.

The same can be applied for e-mail marketing.  Do not overwhelm customers with innumerable offers and choices through a simple e-mail. Instead, stick to one major offer which the customer will be automatically drawn to.

Keep your homepage and websites relatively simple and user friendly. Do not bombard potential clients with your latest products and news. A simple website will be easier to navigate and let buyers make their decision.

All in all, if a business wants to improve its sales it must take away the customers’ freedom of choice by removing options. This will make customers happier and earn you profit in the long run.

Building Customer Loyalty

Building Customer Loyalty

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A good customer loyalty program can produce significant profits in recurring revenue for your business by enhancing the return on your marketing and sales budget.

Here are five ways to improve your customer loyalty program:

Making customer service a priority

Efficient customer relationship management means organizing your business to focus on the needs of customers.

Make sure customer-facing representatives have all the data they require to efficiently serve your customers. Empower them to act individually, wherever possible.

Draw up plans for managing customer contact. Have standards for speed and courtesy when answering phone calls.

Reply to customer contact quickly and efficiently. This will prove that their feedback is appreciated and acted upon.

Encouraging customer feedback

Ask new clients why they chose you over the competition, and ask existing clients what you could do better.

Set up a customer hotline, and make sure the number is visible on every piece of information you send out.

Get feedback online by promoting clients to engage in social media. Include a contact form on your website. Encourage customers with a concern to contact you. You may then have an opportunity to correct an issue before it has escalated to a complaint.

Thank customers for their feedback, and let them know if you make changes as a result. Keep a record of customer feedback to help you identify common problem areas.

Customer communications

Regular communication with your customers keeps you fresh in their minds and lets you pass along important information.

Take the time to set up a database with customer information such as email addresses, mailing addresses, or phone numbers. Then you can send friendly reminders, birthday greetings, or a monthly newsletter.

Social media is another great way to communicate with your customers on an almost daily basis. Keep in mind that this works better if you limit how many of your communications are actually advertisements.

Customer loyalty schemes

Before starting a loyalty scheme, you need to assess your customers’ current level of satisfaction through techniques such as surveys, interviews, and monitoring customer comments.

Provide extra perks to your most trustworthy customers. By setting up a reward system for the most loyal, you not only promote them to stick around, but you also give encouragement for other customers to attempt to reach that status.

Customer relationship management

Plan your communications to keep customers informed. Make it easy for them to contact you. Encourage customer feedback.

Keep your agreements and exceed expectations. For example, promising delivery in 8 days, but delivering in 5.

Personalize all communications and the email addresses of customer-facing employees. If you use computerized telephone systems, give customers the option of speaking to an operator at any time.

It is important to remember that customer retention should be the main priority of the company. 

Tips to Build Good Customer Relationships

Tips to Build Good Customer Relationships

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Building relationships is key to learning your customers’ needs. You can gain more returning customers, referrals and net income in the process. If a business does not know the likes and dislikes of their customers it becomes a tedious task to grow your business. 

Here we will describe a few ways by which you can improve your relationship with your customers

Connect with your customers 

An age-old way of making human contact has been to find a common ground, a shared interest, or anything that shows you can empathize with them in some way. This helps you to build trust with the customers. 


Like any good relationship, communication has a major role in building customer relationships. Communication is not just a series of emails. Try to analyse the customer and understand how you can customize and create a personalized message for your customer. Example: From a bit of analysis from past data you can know what products the customer is interested in and then customize your messages to that. 

Not all of your communication should be about your company trying to sell something. Have communications reminding customers about special features that you have noticed which they are not utilizing. Let them know about developments in your industry. Create a personal relationship. 

Exceed Expectations 

The key to a better and stronger relationship with the customer lies is going above and beyond their expectations. Giving customers more than what they expect will delight them and make them come back to you. Make sure they walk away fully satisfied. Listen to your customers, acknowledge their concerns and resolve any problems they encounter. 


Feedback is a great way to understand your customers. Invite customers for surveys and ask them to share their opinion. You can identify the specific needs of your customer and find the best solutions to their problems.  Offering unique and personalized solutions will ultimately help your business prosper. Always pay attention to the comments and feedback and respond promptly.  

Show appreciation 

Reward loyal customers with special discounts and offers. Retaining customers is the best way to boost revenue. Build a business that offers the best customer service. Make sure that your products and services are always available.  

Customer relationships are more important than ever in today’s digital age. In an era where customers can easily give their views and opinions it becomes highly important that a company maintains a good relationship with its customers. Just like any relationship, strong customer relationships require work but the payoff to your businesses’ bottom line is worth the efforts. 

Customer Surveys – Is this actually working?

Customer Surveys – Is this actually working?

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Filling out questionnaires can be time consuming and it can take a lot of effort. For numerous companies, they use surveys as a way to “talk to customers”.

Silly Surveys

Normally after purchases are made, a visit from the hospital or a service obtained, either you are asked to fill out a survey or you get a random phone call. In reality this is not the right approach in getting insightful feedback about your company. What you should be doing is talking to customers face to face. Even though this might be costly and takes up a lot of time, this is the only way to get honest answers. This approach can be done through workshops.

Work For it

Conducting public workshops on strategic planning is an excellent method in figuring out what your customers want. It is about quality not quantity. Your goal is to learn how customers make decisions and how they problem solve. You need to understand their needs and wants and you can’t get any of that from a basic questionnaire. Start off your workshop by asking a question such as, “What makes you choose to go to one convenience store instead of the other?”, since every person has been a customer to a convenience store at least one point in their life. The responses that you would receive would be focused on where the store is located, the quality of their customer service, the variety of options that are available, how reasonable their prices are, and what time the store opens and closes. These factors are the strategic influences that different stores have. You can use these strategies to your advantage to develop more customer strategies and ultimately making your business stand out and have a competitive advantage. It is important to note that not one person can come up with all these factors since every person has their own unique experiences. It takes a group of people to come up with the conclusion of these strategies.

Surveys Are a No-No

A lot of companies think that surveys are enough to understand their customers since it shows percentages of what people like and dislike. However, surveys are unoriginal and does not give you a real insight. Interviews are the best way to get thoughtful customer input.

7 Effective Ways to Handle a Customer Complaint

7 Effective Ways to Handle a Customer Complaint

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No matter how great your business or product is, there is always going to be dissatisfied customers here and there.

The Customer Is Always Right

The customer might be genuinely disappointed or could be displeased with a small issue. Any type of complaint should be handled carefully since every customer is important. If it is not handled carefully, you risk losing a profitable customer and they may leave a negative review on social media where it would influence others to avoid your company.

These are seven ways to effectively handle a customer complaint.


When a customer is angry with you, it is important to stay calm, not to rebuttal, and listen to what they have to say. Make sure not to admit that something is wrong when in fact it is not. The best to approach this is to recognize their feelings by saying statements such as, “I understand that you are very irritated about that”.

Be Objective

It is natural to feel defensive and offended when someone is attacking you, but try your best to be objective. Do not react emotionally, put your feelings aside and react in a way that is best for your business. The best outcome when it comes to a customer complaint is to wait till they have calmed down and come up with a solution that makes them happy and ensures that they would come back. If anything, use the complaint as feedback and implement it to your business to avoid the same complaint in the future.


To understand what has happened, calmly ask the customer open-ended questions. Some examples of these questions are, “Can you explain what happened?” or “When did the problem first occur?”.


Even if you think the customer is not right, you have to make them feel that they are validated by empathizing with them. Only when customers feel that they are listened to and understood, then they would open the gate to think about any of the solutions you throw at them.

Take A Break

If you feel that the complaint is stressing you out, you may need to take break from the situation by letting them know that you will look into the situation and get back to them. Breaks allow you to calm down and look at the situation more clearly. A good way to relieve yourself from the stress is to rant about the customer’s complaint to someone else during your break. It is important to remember that you are human and you have emotions too.

Remember its’s Never Too Late to Apologize

When a consumer has sincerely been let down by your product or business, apologize to them by genuinely and respectfully showing you regret what had happened and that you are sorry. This is the chance for you to restate the values of your company and recognizing what happened to them was not okay. An example of an apology would be, “I am truly sorry, you should not have gone through that. This is not the service that we aim to achieve or offer, but I would like to resolve this situation.”


Everybody makes mistakes, and everybody has those days. But it all matters on how you fix the mistake. This would be your opportunity to show how dedicated you are to your customers and that you implement your company values. You can do this by addressing the problem, and letting them know that it will never happen again, or solving the problem and rewarding them something for free as an apology.

Customer service, ideal response times

Customer service, ideal response times

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The average company responds to an email in about 12 hours and 10 minutes according to a study conducted. But is this quick enough is the question! 

Research Findings 

With numerous avenues to contact a company including Twitter, email, and Facebook how fast does the average customer expect a response and does their age affect their expectations? A study conducted in 2017 showed that under 45% of customers were very satisfied with their email correspondence. Customers that were satisfied noted down speed being the top factor affecting their interaction. A typical business takes about 12 hours to respond to an email. This is definitely an upgrade from the previous one-business-day standard response time but it may still not be up to par. A previous study done showed that the ideal response time expected even then was just one hour. A follow-up study was done in 2018 to see if this expectation has changed. According to the results the ideal standard for response times through email was still one hour with a response within fifteen minutes remarkable service. This was based on what would satisfy at least 80% of the individuals surveyed.  

Email Response Time Expectations 

If an email was responded to within a couple of hours a company could capitalize on 70% of customers. A one hour response time is the expectation that would satisfy 89% of customers. When categorized by age the findings showed that Baby Boomers within the ages of 55-73 actually expected the fastest response. Expectations were similar among coworkers expecting responses within the hour. At work, this may be very hard to fulfill and may lead to emails being glanced over quickly and not getting detailed responses back. The average email thread amongst coworkers was reported to be 4.5 emails. The age group that expected the fastest response was GenX, who are 39-54 years old.  

Managing Twitter & Facebook Response Times 

On Twitter the stakes are even higher with the standard expectation being just fifteen minutes. This can be especially challenging to fulfill as Twitter is decreasing in popularity and is usually not the preferred method of contact. Phone calls, and email are still used more, thus allotting staff members to focus on Twitter may not be the best allocation of company staff. Again, Baby Boomers expected the fastest response.  Expectations on Facebook were similar to email with one hour being ideal and fifteen minutes being remarkable. Millennials, ages 23-38 expected the fastest responses on Facebook. Although more people use Facebook to contact companies than Twitter, a rise from 40% to 50%, only 55% of Millennials reported using Facebook to contact a company.  

In conclusion, the ideal response time for a company to  reach a majority of their customers would be to respond within the hour.