Marketing Your Innovation

Globalization and technological advancement have drastically affected the market. Most products have a short shelf life and consumers keep demanding more and more products. News products are constantly introduced into the market, but very few stick on for the long run. Therefore, innovation is key for the survival of any business.

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Top Strategies To Boost Sales

Top Strategies To Boost Sales

It is important to think from the customers’ perspective. You can then identify what appeals to your clients and adapt your brand, products and services to suit their needs. Customer behaviour has been studied by men through the ages. Given below is a simplified process of understanding how customers make their decisions.

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bidding tips for a novice

Bidding Tips For A Novice

Successful bids take effort to create. And if you have never written one before, it could seem like a daunting task. But grasping a few crucial principles in mind will put you in the strongest position when you have to write one for the first time.

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tips to clinch more deals

Tips To Clinch More Deals

Following a set playbook might make it even harder to get sales, find new clients or hit targets. With the changing environment businesses need to be dynamic to keep up with the demands of the target audience. Given below are some tips on how you can effectively sell your product or service repeatedly.

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Handling The Dreaded Task Of Layoff

Handling The Dreaded Task Of Layoff

No one wants to go through layoffs. But, it happens, and in a lot of cases, it is necessary for the survival of a business.
Here are 5 tips to consider when laying off an employee.

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Tips To Boost Your Sales Revenue

Tips To Boost Your Sales Revenue

Increasing sales revenue is a key process of developing a company successfully, but doing so is not so easy. To make matters more complicated, increasing sales does not always lead to an increment in revenue. This makes even the best advertising techniques fall short of serving towards the business objectives for profit and growth.

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Recession Can Be A Boon

recession can be an ideal time to invest in your business and expand it.

Such a time can offer ample opportunities for innovative and creative businessmen. Most people choose to be inactive in such dire times and hope that things get better. But a successful businessman will prepare his business for growth when the economy turns around. 

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The Virtue Of Being Honest In The Workplace

Honesty is a fundamental aspect of a business because it establishes the tone for the sort of work culture that you want to build, provides consistency in workplace behavior, and creates loyalty and trust in customers and prospects.

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Do You Know When to Pull the Plug?

Do You Know When to Pull the Plug?

No matter what the causes behind project failure might be, one thing is for sure, it is never easy to stop a failed project. People will often continue projects based on incorrect assumptions. Some tips that can help you to know when to pull the plug are given.

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