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Procurement Methodologies

Procurement Methodologies

Procurement is needed to acquire goods and services for a business. Most businesses attain their clients through competitive bidding. Two of the most common procurement methods are extending an invitation to bid and sending a request for proposals. Though these methods seem similar there are some significant differences between the two.

Why is content marketing so effective in business growth?

Content marketing is the art of influencing highly targeted leads to take the desired action. It helps businesses because it converts their leads to clients. Therefore, it is designated to be an important aspect of marketing strategy. It differs from other marketing concepts, namely direct response and brand marketing as it is used to stimulate interest in a …

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When Business Development and Marketing are in sync

Business development and marketing are two distinct entities that go hand-in-hand. Both have a common goal: BUSINESS GROWTH. When synchronized, an organization sees an increase in visibility, growth, profitability, expansion and more. For this to occur, each team must collaborate to understand & support one another. How different are they from each other? Business Development – Responsible for forming …

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