Welcome to the Guarding against Disruption Education Series.
Day 6 :Communicate
This is the fifth lesson specifically focused on guarding your business against disruption. In this brief article we will share how to best communicate the insights you have developed to ensure they are used in the decision making process.
Identify key decision makers to share insights with
How to Communicate
All of the insights from the previous four steps in the disruption proofing process are useless unless they are effectively shared with decision makers so action can be taken. Identify the stakeholders who need these insights on their desk so that they can include them in the decision making process at your organization.
Create team dashboards to share cutting-edge intelligence in real-time.
The best way to do this is by creating collaborative dashboards that update with the latest intelligence in real time. This makes it easy for executives to access cutting-edge insights exactly when they need them, rather than waiting for a monthly or quarterly report.
Clearly outline key takeaways for decision makers using a variety of formats.
Bear in mind that people process information in different ways. Take care to clearly highlight the key takeaways you want decision makers to act on. Be sure to include visual elements like graphs and tables to make it easy for everyone to quickly process the information.
Disrupt yourself before others do. Drop me a line – baskar@baachu.com to discuss your sales growth opportunities, goto market and renewal bid strategies.
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