6-Months into COVID-19 – Overview, Trends, Outlook, and Importance of Digitisation

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Updated 3rd Jan 2022



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Executive Summary

COVID-19 pandemic has crippled global economy and effected almost all sectors. Baachu has prepared its own classification of companies based on their ability to adapt and execute strategies, which is Survivors (plays defence), Observers (reacts tactically) and Accelerators (market leaders). Since the beginning of pandemic, Baachu spoke to 126 business services CXOs and only 9% of them have plans to accelerate in 2021. 

The pandemic has adversely impacted various sectors of which, hospitality, entertainment and consumer services have been hit the most in initial 6 months of start of crisis. The study targets to answer few questions like – What is the immediate outlook for the industry? How players across sectors have reacted to global pandemic crisis? What trends have accelerated since start of pandemic? What are the recovery plans?  

Key Highlights:

The report mainly talks about which sectors have been impacted the most due to pandemic, along with their recovery plan. It also discusses evolution of FM service providers from 2021-25 and the category of players expected to witness growth post COVID-19. Some of the key highlights of report are:

  • Acceleration of key trends resulting from COVID-19
  • Growth trajectory of FM players during 2021-25 per Baachu’s classification
  • Customer segmentation matrix highlighting varying levels of exposure to COVID-19 epidemic 
  • Path ahead for FM players
  • Importance of digitisation during these times
  • Plan for 2021 
  • Overview of V-shape, U-shape, W-shape and L-shape recovery pattern

Table of Contents:

  • Breakdown of players approach by Baachu’s categorisation – Survivors, Observers and Accelerators
  • COVID-19 Risk Index
  • Key sectors impacted by COVID-19, their reaction and recovery
  • Acceleration of several trends 
  • 2021 – 2025 FM Service Provider Landscape 
  • Customer Segmentation and Resource Allocation
  • The path ahead
  • Creating Plan for 2021
  • About Baachu

About The Author

Baskar Sundaram

Baskar founded Baachu Rain in 2016 and directs the firm’s research strategy across all practice areas. He also leads the Facilities Management and Justice practice on an interim basis. Baskar has over fifteen years of experience in strategy consulting and research. He previously worked for Serco PLC. Baskar holds a MSc in Electrical Engineering from Imperial College London.

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