The Sure Shot Plan for Better Productivity

The Sure Shot Plan for Better Productivity

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The advent of technology and consumer demands has increased the need for productivity. Businessmen are looking for ways to improve productivity so that they can face the increasing the competition.

Bettering productivity means working smarter. It also includes being efficient in how you convert inputs to the final product. Look for ways and opportunities through which you can improve the overall efficiency of your company.

Here are some areas you can focus on to improve productivity:

Use technology

Using technology is one of the best ways to improve how you run your business. You can easily increase your market share, reduce cost and quickly address customer related problems through the use of technology.

You can purchase required materials from suppliers online. This way you have more access to other suppliers and you can quickly compare the prices.

Using an inventory management system will help you keep track of the inventory levels and also increase profitability. By integrating it with your organization’s purchasing system and accounting software, you can now track all the orders and also check inventory movement.

Always watch out for the latest technological innovation which can drastically improve productivity. Scour the internet or attend trade shows to get acquainted to the newer technologies. Find out what systems or tools other companies in your sector use.

Improve the current setup

Study your current production process while keeping your business vision in mind. Have a clear idea of each process and how the various elements are connected when creating a final product.

Through this technique you will be able to identify unwanted procedures and wasteful methods. You can easily eliminate these steps. Identify ways by which you can reduce the cost of a process while still maintaining the quality of the product. This is a great way to improve the overall efficiency of your company.

Make a continuous improvement plan

Create and implement a continuous improvement plan. First assess your competitions and other companies from your sector and create a benchmark.  Identify your business weakness and strengths. Start slow and focus on one particular goal. Create and assign teams to deal with specific problems.

Always be open to suggestions from employees. Small improvements and changes made here and there can have a huge impact on the business. Measure and re-evaluate your progress and update your plan accordingly.

Outsourcing is one by which you can focus on improving the productivity of your company. Look into your expenditure and other necessary factors before deciding to outsource a particular procedure.

Another way to better productivity is by forming alliance with other companies. The right alliance will help you expand your business without incurring more costs. With proper research and investment you can quickly expand your business.

Checklist for an Effective Business Strategy

Checklist for an Effective Business Strategy

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A strategy is a long-term plan that you create for your company to reach a desired goal. A strategy includes your company’s goals and objectives, the type of products or services that you plan to build, the customers who you want to sell to and the markets that you serve to make profits.

Why do I need a checklist?

Wherever you are in the strategic planning process, it is worthwhile to run a check to ensure you have done everything you need to do. Strategic planning is not complex. Implementing a strategy might be difficult but the planning is quite simple and easy.

Here are 6 things your checklist should have:                                            

Gathered the facts

To know where you are heading, you have to know where you are right now. So before you start looking ahead, you should review the past performance or the current situation. Study each area of the business and determine what worked well, what could have been better and what opportunities lay ahead.

There are many tools and techniques available to help with this process, such as SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The most important part of this process is involving the right people to make sure you are collecting the most relevant information.

Developed a vision statement

This statement should describe the future direction of the business and the future goals. It’s about describing the organization’s purpose and values. You should develop both the vision and the statement to successfully create a business plan.

Developed a mission statement

Like the vision statement, this defines the organization’s purpose, but it also outlines its primary objectives. This focuses on what needs to be done in the short term to realize the long term vision.

For the mission statement, you’ll want to ask the questions:

  • What do we do?
  • How do we do it?
  • Who do we do it for?
  • What value do we bring?

Identified strategic objectives

At this stage, the aim is to develop a set of high-level objectives for all areas of the business. They need to highlight the priorities and inform the plans that will ensure the delivery of the company’s vision and mission.

Try to incorporate any identified strengths and weaknesses into your objectives. Crucially, your objectives must be SMART (Specific, Measurable, Achievable, Realistic and Time-related). Your objectives must also include factors such as resource allocation and budget requirements.

Tactical Plans

Convert your strategic objectives into more detailed short-term plans. These plans will contain actions for departments and functions in your organization. You may even want to include suppliers.

You are now focusing on measurable results and communicating to stakeholders what they need to do and when. These tactical plans are short steps towards executing your strategy.

Performance Management

It is vital to continually review all objectives and action plans to make sure that you are still on track to achieve that overall goal. Creating, managing and reviewing a strategy requires you to capture the relevant information, break down large chunks of information, plan, prioritize, capture the relevant information and have a clear strategic vision.

The Art of Work Delegation

The Art of Work Delegation

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It is a leader’s primary responsibility to focus on the success of their people. You retain your top talent by keeping employees engaged, empowered and letting them develop their skills to become leaders.

A major problem for many growing businesses is the owner’s inability to delegate responsibility to employees. This will hinder the growth of the business.

Delegation is a critical skill all leaders must master to be successful. Not only will delegation give you more brain space and time to devote doing what you do best — visionary thought — but you will also empower your team. Being self-aware enough to recognize this is step one.

Here is a guide that will help you to delegate tasks to your employees:

Look objectively at the workload

Analyse the tasks that are to be completed in the following two weeks. Check if you are putting off major plans and operations to focus on the daily workload. Now, consider the tasks that could be delegated so that you can focus on the higher value activities.

Determine where your contribution is needed

Successful entrepreneurs know where their strength lies. If you are great at marketing then focus your attention on marketing and delegate other jobs to employees who are better at it than you.

By stepping back and letting others who are better equipped to manage certain areas take some of the load, you are making your life easier and improving your business’s performance.

Identify the best employees

Look for employees within your organization who are willing to take on more responsibility. When hiring, make sure to take the time to recruit people who have skills that balance your own. Create clear job descriptions, structured evaluation processes, and fair incentives. These will help you achieve your business’s goals.

Focus on employee growth

Lack of trust will only cause more troubles while delegating tasks. Trust your employee and resist the belief that only you can complete the job. Providing employees with training might be time consuming but it will prepare them to handle more complex tasks. Also a sense of making a contribution motivates people and increases their efficiency.

Share your business strategy

Being open to your employees about the business plan and strategy will provide your employees with a sense of direction. This shared vision will motivate them to perform better. It also encourages them to provide new and innovative ideas.

Develop a process

Make your business processes into a plan that is clear, detailed and teachable. This will prove to be highly beneficial when delegating tasks or teaching new recruits.

Focus on the end results

Do not judge people by their working style. Instead focus on the final results and see if they completed the tasks. Each person will have their own unique working style. What matters is the final result.

Through delegation might seem like a daunting and complicated process, it is an important part of a growing business. With proper communication and understanding any leader can easily master the art of work delegation.

How to Convert Your Marketing Spend into Sales

How to Convert Your Marketing Spend into Sales

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Sales and marketing used to be like quarreling classmates drawing imaginary lines across the bench. Sometimes they get along but most of the time they want to keep the other off their territory. Yet this does not work in the digital environment. Marketing builds relationships and loyalty while sales bring success.

Digital marketing today aims at building relationships and helping a company’s brand remain relevant in its industry arena. Emphasis is on personalized content experiences. Yes, these can improve the time spent on site stats. Still, the greater goal is to engage the customer while gathering intentional information that helps the marketer provide an even better experience.

The biggest challenge for marketing and sales teams today is penetrating this web of information, such that you are still able to extend your message to your target audience.

The best way to overcome this challenge is to:

Align Marketing with Sales

Any approach or model that hinges on the transaction or the purchasing decision is bound to miss out on the limitless engagements made possible by digital technology. Content is key to these engagements. In fact, it is of utmost importance during that span of time our market has not reached out to our sales team. It is how we penetrate a web full of information and get our message across. And, further down the buyer’s journey, it is what we need to arm our sales teams with: engaging, useful content.

Sales and marketing must work together closely to share their insights into buyer needs, challenges, interests and to better understand what converts a prospect. So, in choosing a framework through which you can align the efforts of your marketing and sales teams, remember these:

  • The path to purchasing is no longer linear. Our customers follow a web of information and go back and forth before making a purchase. The buyer’s journey can takes months at a time or even a few seconds.
  • There are several dimensions to social influence. It is no longer the sole function of your marketing team to build your brand. Keep track of your online reputation. There are several free and paid tools you can use for this.
  • Do not disregard your advocates. Whether or not they are customers, these advocates have social clout that can be to your advantage. When planning your content and video marketing strategies, keep them in mind.
  • Focus on the relationships that you build with those you engage with through your content and video marketing. Do not put the transaction or the purchasing decision as to your end goal; the digital sales landscape does not work that way.
  • Measure your stat and growth. There will be a need to calibrate and re calibrate your approach until you learn the common paths taken by your customers.
What role does your website play in your Business Growth?

What role does your website play in your Business Growth?

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Long gone are the days when your website acted as an online brochure. Nowadays, websites play a vital role in expanding your business. Websites can be very complex or simple but they help in carrying out many sales and marketing strategies. There are innumerable benefits that a website provides to your business.

Given below are some of them:

Marketing

Having a website is the basic requirement for online marketing. Your website should house all your great content and offers. It should provide all the needed information regarding your brand and products.

When using social media marketing or email marketing, the links provided should all lead to your website. This is where you engage and attract new audience. Optimizing your site will also increase your chance of gaining new customers.

Sales

Improving sales will benefit the business greatly. Websites are an efficient way to reach more consumers. It increases your sales opportunities. Having a website will also increase your availability.

Consumers can have access to your products and services around the clock. You will have a global reach. Customers can get the information they require from the website regarding the benefits of the product. This will help them in their decision making.

Credibility

In today’s digital space, a business without a website might seem less credible. Consumers need to see what your brand stands for. By being open to your customers, you can easily build trust. Use your website to establish authority and credibility through the content you create.

Be educational, informative and engaging. Ensure that you stand apart from your competition. Through your customized content you can show consumers what sets you apart from other companies.

Accessibility

Website is the best way to reach and engage with your target customers online. It will be available 24/7. There will be sales happening around the clock. Customers can learn about your brand and products any time they want. They can quickly and easily browse through your products.

Your website acts as a digital sales person. You need not be physically present to ensure that a sale takes place.

First Impression

Your website will be your customer’s first impression. Clients usually research about the company before buying the product.  Make sure that your site is user-friendly and easy to navigate. It should have great content and attractive designs and graphics. Get help from web design agencies to create a professional looking website.

A website can be created for various reasons. It can be used to launch a new product, build awareness of a product or even help support a marketing strategy. Regardless of its various uses, a website ultimately plays a vital role in the success of a business.