Globalization and technological advancement have drastically affected the market. Most products have a short shelf life and consumers keep demanding more and more products. News products are constantly introduced into the market, but very few stick on for the long run. Therefore, innovation is key for the survival of any business.
Writing emails, contracts or proposals are a significant part of the daily business. Poor writing can have negative effects. It can ruin relationships and increase the chance of rejection or losing contracts. Improving your writing skills can vastly improve your business. It can save time, build trust and even help you communicate your message with greater impact. Given below are some tips on how you can improve your business writing skills.
Employees sometimes endorse the company even without a system in place, but a systematic approach can bring about better results. Even if you have a big marketing strategy in place, employee advocacy can bring in better results. Here are some of the benefits of employee endorsement.
To be successful, a customer service strategy demands to be performed in every area of the organization. It cannot only be a part of the customer-facing teams. Instead, customer service strategy needs to come from the top to bottom and align with the overall vision, and values of an organization. Here are some ways to improve your customer service strategy.
There many games that people play on a regular basis to avoid taking responsibility. Such people never complete any task properly or on time. Psychological gameplay has been embedded into our culture and society for so long that we start participating in such games from a young age. By understanding how each game works, you can correct yourself and also predict the behaviour of other people.
A business deal always requires a sales proposal. A perfect sales proposal can make the difference between winning or losing a deal, gaining a new client or establishing long term relationship with prospective client. A sales proposal is a way to pitch a new idea or product in order to land a new business. Given below are some tips on creating the perfect proposal.
It is important to think from the customers’ perspective. You can then identify what appeals to your clients and adapt your brand, products and services to suit their needs. Customer behaviour has been studied by men through the ages. Given below is a simplified process of understanding how customers make their decisions.
Most people do not pay attention to the executive summary when writing a proposal. But your executive summary is a miniature version of the full proposal. Like a proposal, it guides the customer into understanding your offer and solution. Given below are some ways by which you can write the perfect executive summary for your winning proposal.
Contrary to popular belief, the key to making good bid decisions is not picking the deals in your pipeline that you are going to win, but instead, it is discarding the deals that you are going to lose. It should be obvious that to raise your company win rate, you must stop bidding deals that you have little or no chance of winning. To make the bid/no-bid decision, there are several factors to consider.