Tips to Build Good Customer Relationships

Tips to Build Good Customer Relationships

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Building relationships is key to learning your customers’ needs. You can gain more returning customers, referrals and net income in the process. If a business does not know the likes and dislikes of their customers it becomes a tedious task to grow your business. 

Here we will describe a few ways by which you can improve your relationship with your customers

Connect with your customers 

An age-old way of making human contact has been to find a common ground, a shared interest, or anything that shows you can empathize with them in some way. This helps you to build trust with the customers. 


Like any good relationship, communication has a major role in building customer relationships. Communication is not just a series of emails. Try to analyse the customer and understand how you can customize and create a personalized message for your customer. Example: From a bit of analysis from past data you can know what products the customer is interested in and then customize your messages to that. 

Not all of your communication should be about your company trying to sell something. Have communications reminding customers about special features that you have noticed which they are not utilizing. Let them know about developments in your industry. Create a personal relationship. 

Exceed Expectations 

The key to a better and stronger relationship with the customer lies is going above and beyond their expectations. Giving customers more than what they expect will delight them and make them come back to you. Make sure they walk away fully satisfied. Listen to your customers, acknowledge their concerns and resolve any problems they encounter. 


Feedback is a great way to understand your customers. Invite customers for surveys and ask them to share their opinion. You can identify the specific needs of your customer and find the best solutions to their problems.  Offering unique and personalized solutions will ultimately help your business prosper. Always pay attention to the comments and feedback and respond promptly.  

Show appreciation 

Reward loyal customers with special discounts and offers. Retaining customers is the best way to boost revenue. Build a business that offers the best customer service. Make sure that your products and services are always available.  

Customer relationships are more important than ever in today’s digital age. In an era where customers can easily give their views and opinions it becomes highly important that a company maintains a good relationship with its customers. Just like any relationship, strong customer relationships require work but the payoff to your businesses’ bottom line is worth the efforts. 

Tips to Effectively Manage a Virtual Team

Tips to Effectively Manage a Virtual Team

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The rise of technology has helped businesses to create teams that cross physical boundaries. Virtual teams offer great flexibility and potential. But working in a globalized work space has its own unique set of challenges.

Given below are a few tips on how to effectively manage and guide a virtual team:

Encourage communication

Proper and adequate communication is necessary for the success of a team. Ensure that there is a free flow of information. Schedule regular meetings and discussions to clear doubts and define goals. Define a proper mode of communication that removes ambiguity and language and time barriers. Informal conversations and socialization can build trust among the team members.

Recruit the right people

Hire people who have the required communication skills and share similar interests. People who had previously worked on similar projects and undergone the same training activities are ideal candidates. Conduct proper interviews that help in identifying the candidate’s communication skills. The aim is to bring in diversity into the team while still ensuring that members can build trust.

Establish a goal

It is important to establish a common goal that is understood by all team members. These goals can be decided based on the broader business goals. Setting goals also helps in measuring the progress of the team. The entire team should have a meeting and work through a strategic planning process. Having a proper goal will make the team members’ more accountable.

Well defined tasks and roles

It is important that the team members understand their role within the team and the tasks that they are required to complete. Give the members a detailed description of the final goal. The best way to manage the productivity of the team is to set clear expectations for role and to conduct regular check-ins to measure the progress.

Choose the right tools

Choose the right software and tools that greatly benefit the team. Virtual teams depend of the latest technological devices for easier communication and management. When picking new software have a small trail period. Provide training to all the members on how to use the tool. Using multiple communication tools will ultimately benefit the team. The right project management tools help in tracking deadlines and provide an overview of the project.

Create a professional work space

Having a team that is spread globally makes it difficult in having a proper professional work environment. Nonetheless, try having a fixed time period daily where most of the team members are online to discuss problems. Being online at the same time encourages team collaboration.  All team members should be aware of the cultural differences within the team. Being aware of the cultural differences within the team will prevent future misunderstanding.

Virtual teams are the future of the modern world. The team leader must modify his methods to suit the needs of the team.

Taking your business forward

Taking your business forward

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The way forward for your business to reach excellence would be definitely to employ a well-planned strategic management process. To begin with, evaluate your company’s vision and long-term goals. Assess the company’s strengths and weaknesses & conduct a detailed market study and competitor analysis. With these inputs, draft a clear-cut strategy that will pave a well-defined path to steer your company growth towards excellence.

Implementing this plan in real-time could be quite a challenge. Whether you are in the managerial board, starting off as an entrepreneur or already are a business owner,  these some simple tips will help you take your business to the next level:

Have a clear vision

Your strategic growth plan should include a well thought-out clear vision. It must serve as a compelling catalyst for the team and inspire them to work towards the goal passionately. It must have clear targets to measure progress and a finish line, so the organization can know when it has achieved the goal.

Make sure to convey the Big Picture

Make sure everyone is on the same page. You will not achieve your goals if your team cannot picture where they are going. Make sure that the company and it’s stakeholders get the big picture. This ensures progressive growth in the set direction.

Build the right team

Invest time in the hiring process to select the right candidate. But never hesitate to fire the wrong candidate. One wrong team member wastes the entire team’s time and effort spent on training the candidate and fixing their mess. So never be in a rush to fill a vacant spot.

Keep the team motivated

Any team will be motivated to work if they face interesting challenges along the way. Keep the journey fun and exciting. Set interim targets, encourage healthy competition and offer perks and monetary benefits to keep the team motivated. Invest in team building.

Never compensate integrity

No matter how many challenges or hurdles you face along the way, never compensate the integrity of your company. Don’t ever let greed get in the way. Once you lose your reputation, you can never earn it back. In the end, nothing is worth it.

Have a unique selling point

Strive to be different from your competitors. Build a unique strategy that will stand out. Maintain a personal relationship with your customers and encourage real feedback.

Lead by example

Employees are what make a firm reputable. Inspire your employees to be the best, motivate them, and help them grow. Make sure to provide continuing education too. It is vital for your team members to strengthen skills and gain industry knowledge. Make sure that they are given the right tools and resources to do their job efficiently.

Who Is A Leader?

Who Is A Leader?

Understanding what differentiates a great leader from a good leader will help companies make the right choices for the top jobs. In defining “best-performing leaders”, priority is given to the clarity those leaders generate. The pace of the transformation they instigate successfully is another major factor. In other words, the “how” of their leadership, while also considering the “what” of their results is the key.

1. They Simplify Complexity and Operationalise It 

“Ability to deal with ambiguity” and “learning agility” have become standard language in executive assessments. A good leader takes ownership of complexity by creating simple narratives around it. A leader should be readily understood and embraced by those who work for them. This combination of simplifying and operationalizing complexity provides a critical foundation. Simply put, leadership is the ability to inspire others to achieve shared objectives. 

2. They Drive Ambition for the Whole Enterprise

To think across the enterprise means overcoming two fundamental human drivers: tribalism and the security that comes from navigating an area one knows well. To achieve enterprise-level thinking, one requires enough self-awareness to understand these impulses and enough self-discipline to overcome them. The company should be the only “us” that matters. The discomfort of operating outside one’s area of expertise needs to be a comfort zone for the exceptional leader.

3. They Play Well on Teams They Don’t Lead

Executives are often encourages to lead teams as they rise through the ranks. But though they fit into self-identified alpha types, rarely does anyone groom them to contribute as a teammate. The most effective leaders emphasize the importance of leadership, both individual and collective. This serves as a means of delivering on the strategy and help them focus their contributions to the team on the strategic, rather than on tactical maneuvering.

4. They Build Leaders 

You can classify leaders into two groups. One group sees the people who work for them as assets to help them advance their careers. The other sees the potential of their employees, and takes ownership of the responsibility to develop them. A leader who develops leaders is also more likely to be someone who can retain and develop individuals whose perspectives differ from his or her own. Diversity improves strategy execution. Encouraging this is a sign of a leader’s ability to build teams that can excel at healthy disruption of the company’s traditional ways of thinking and working. 

Identifying and developing such leaders should be imperative for organizations seeking to ensure long-term strategic performance. This is because, such leaders win by setting the right priorities, building effective teams and creating diverse sets of leaders and teams. They consider doing this as key to outperforming the market today and tomorrow.